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We’ve processed the messaging habits of over a million people and are about to basically prove that, despite what you might’ve heard from the Obama campaign and organic cereal commercials, racism is alive and well. When I first started looking at first-contact attempts and who was writing who back, it was immediately obvious that the sender’s race was a huge factor.
They’ve even patented The e Harmony Compatibility Matching System. They’ve taken 35 years of research to come up with a Relationship Questionnaire and pride themselves on matching users with people who are actually compatible with them. e Harmony takes the hard work out of trolling through 100s of photos and delivers compatible dates directly to your inbox.
That is, more compatibility generally means more replies. As you can see, in general, the better you match someone, the more likely you are to reply to a first message from them.
On Ok Cupid you create your own unique matching system, and that means your better matches are people you actually want talk to. We can see this principle in action when we look at our trusty control, the Zodiac.
To our friends in the gay and lesbian communities: thanks for being patient and waiting for this data.
We will do gay-centric articles in the future, I promise.